Backpacks are essential in so many everyday situations—especially for children. But for parents, choosing the right one isn’t always easy. Kids want something cute and exciting, while parents need something comfortable, durable, and practical. That’s exactly why Unicorn backpacks are such a popular choice: they’re designed to satisfy both sides, combining magical designs with real-life functionality.
At Backpack Aussie, our Unicorn Backpack collection brings together carefully selected styles that feel fun and dreamy for kids, while still offering the quality, organisation, and comfort parents expect.
A backpack is one of the most useful accessories a child can have. It’s easy to carry, convenient, and perfect for keeping essentials close at hand. Whether it’s for school, day trips, holidays, sleepovers, or weekend outings, children rarely go anywhere without a backpack.
A Unicorn backpack adds something special: it turns a practical item into a source of joy. These designs speak directly to kids who love fairy tales, rainbows, magical creatures, and imaginative worlds. For some children, a Unicorn backpack even makes school mornings easier—because they’re excited to carry something that feels like part of their dream world.
In this collection, you’ll find Unicorn backpacks in many styles:
mini backpacks
plush / teddy-style backpacks
school bags and structured styles
rolling backpacks
glitter and star designs
multi-piece sets (depending on the model)
With bright colours, playful patterns, and adorable character designs, Unicorn backpacks bring imagination into daily routines.
Even though Unicorn backpacks are often associated with girls, the Unicorn universe isn’t only for one gender. Many children—boys and girls—love rainbow themes, fantasy stories, sweets, and colourful prints.
That’s why you can find models in different colour palettes:
classic pink and pastel tones
bright rainbow designs
deeper shades like blue or purple
more neutral, “cooler” styles for boys who love the Unicorn theme too
The key is choosing a design your child connects with—and a size that fits their needs.
A backpack should never be uncomfortable, especially for younger children. Unicorn backpacks are popular partly because many models focus on comfort and child-friendly proportions.
Look for:
adjustable shoulder straps
lightweight materials
a comfortable back panel
easy-to-open zippers
compartments that help children stay organised
For kindergarten and primary school kids, comfort is crucial. A backpack that sits properly on the back helps distribute weight better and makes daily carrying easier.
Tip for parents: if lunch boxes and drink bottles go inside the bag, choose leak-proof items—this helps keep the inside of the backpack clean and dry.
Unicorn backpacks come in many formats, and each suits a different type of child and routine. Here are the most popular styles parents choose.
Plush Unicorn backpacks are a favourite for younger children because they feel like a toy and a backpack in one. Soft textures make them comforting, and kids love hugging them.
They’re ideal for:
kindergarten
short outings
carrying snacks and small essentials
children who love soft, tactile items
A plush design with a Unicorn horn and smiling face adds fun to every day—and can even help children feel more confident when leaving home for school.
Pink Unicorn backpacks are a timeless favourite—especially for kids who love soft pastel tones, cute details, and elegant “princess” style.
Many designs include:
side pockets
water-resistant surfaces (model dependent)
structured shapes that hold school items neatly
cute character prints like sleeping unicorns and rainbow accents
Pink Unicorn backpacks work great for:
school
family walks
day trips
playdates and weekend outings
For kids who love bright patterns, printed Unicorn backpacks are a perfect match. You’ll often find playful mixes like:
unicorn + rainbow prints
unicorn + flowers
unicorn + ice cream designs
These styles are great for siblings too—because you can choose different colours while keeping the same theme, making it easier to spot each other after school.
They’re ideal for:
school supplies
spare clothes
toys and daily essentials
kids who love colourful fashion and “fun” style
Glitter is a big favourite for kids who love to shine. Glitter Unicorn backpacks are designed to feel festive and special—perfect for children who enjoy attention and sparkle.
Some models also feature:
star patterns
shiny finishes
textured details
They’re popular as:
birthday gifts
school bags for confident kids
backpacks for outings and events
Some children don’t enjoy carrying a backpack, especially when it’s loaded. A rolling Unicorn backpack is the perfect solution: it protects the shoulders while keeping everything organised.
Rolling backpacks are ideal for:
heavier school days
trips and travel
kids who prefer pulling rather than carrying
parents who want to reduce strain on the back
Many rolling sets include multiple pieces and internal separators, helping kids keep everything tidy.
A backpack is more than storage—it becomes part of a child’s identity. Kids often choose backpacks that reflect what they love. That’s why Unicorn backpacks are so powerful: they feel joyful, magical, and personal.
For many children, carrying a Unicorn backpack:
encourages independence (packing their own items)
makes school routines more positive
helps them feel proud of their style
adds comfort through familiar, fun designs
It’s a practical item that can genuinely improve everyday experiences.
To keep a Unicorn backpack clean and looking great:
wipe the surface with a damp cloth
use mild detergent for stains
air dry away from direct heat
avoid machine washing unless the label allows it
Regular cleaning helps preserve colours, glitter finishes, and printed designs—especially after school use.
We curate Unicorn backpacks that balance child-approved magic with parent-approved practicality:
comfortable carry and adjustable straps
durable materials and reliable zippers
compartments that help organisation
styles for school, outings, travel, and everyday use
Orders are prepared and dispatched within 1–2 business days (handling time).
Delivery typically takes 7–14 business days, depending on location and shipping method.
Multi-item orders may ship separately for safer delivery.
You have 30 days from delivery to request a return. Items must be unused and in original packaging.
Tracked delivery (shipping times vary by location)
Customer support available 6 days a week
30-day returns for peace of mind
Explore our Unicorn Backpack collection and choose the perfect magical companion—built for comfort, organisation, and everyday adventures.
